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Step aside, Snapchat: Musical.ly just launched original shows

First it was YouTube Red, then Twitter and Snapchat followed along. Now Musical.ly, the popular lip-synching video app, is the latest to add original "shows" to its platform.

"Musers" can expect programming from the likes of NBCUniversal, Viacom, and Hearst. They're bringing five short shows to the table, starting immediately. Each show will be two to four minutes long and will appear in a featured section of the app for 24 hours.

SEE ALSO: This just might be the greatest Musical.ly video of all time

Seventeen's Fashion to DIY For and MTV's Wild 'N Out hosted by Nick Cannon will be the first to go live. The second round of shows is set to hit the air on Saturday, June 17, featuring MTV's Greatest Party Story Ever and Hearst's Seventeen in the City. Read more...

More about Mtv, Youtube Red, Nbcuniversal, Musical.Ly, and Snapchat Discover

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