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Tajuk : REVIEW: The new Nokia 3310 is great — so we threw it out a window
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REVIEW: The new Nokia 3310 is great — so we threw it out a window
Rob Price/BI
Snazzy.
On Thursday, one of my colleagues threw my phone out of a fourth-floor window.
I hadn’t done anything to provoke him — in fact, I asked him to. I was testing out the new Nokia 3310, and wanted to see if it could live up to the indestructible reputation of its predecessor.
The original Nokia 3310, launched in 2000, was a classic of its time. This was long before the smartphone era. There was no camera, no Wifi, not even a colour screen. But it was massive hit, and sold 126 million units worldwide.
Nokia has now relaunched the cult phone. It has been given a facelift, had a camera added, and stuffed with a swathe of extra features, and sells for £49.99. (But don’t worry, Snake’s still there.) But is it any good? And more importantly, is it as tough as its predecessor?
Read on to see what Business Insider thought of the Nokia 3310 — and how it fared after being thrown out a window…
First up, here’s the original Nokia 3310. Now 17 years old, objectively, it’s not great.
Earlier this year, the smartphone world was sent into a frenzy when the news leaked that HMD Global was releasing a new Nokia phone that would use the 3310 brand.
And then in May, it finally launched!
We also attended the London launch and you can click here to read more about it, if that’s your jam »
First impressions of the new 3310: It’s pretty neat. The design is far sleeker and compact than the original, while still playing homage to its design.
The 240×320-pixel colour screen may not be HD, but it’s passable. The 12 buttons used for typing are pretty much as you remember them — fiddly.
It’s got an Opera web browser included, though you probably won’t want to use it. “Snake” is there as a retro throwback. But there are none of the apps that you take for granted on iOS and Android — WhatsApp, Snapchat, Facebook, Twitter etc.
One of the big draws is battery life: It’s a bit of a beast. Nokia promises 31 days of standby, or 22 hours of talk-time — an order of magnitude more than the smartphones of today.
The most noticeable new feature, beyond the colour screen, is the two-megapixel camera. We decided to put it to the test — against the iPhone 7.
On the left is a photo taken by the iPhone 7’s high-end camera; on the right is the new Nokia 3310. Drag the slider to compare.
Yeah, it’s not great.
Colours are muted, it fails to capture much detail, and struggles in almost all lighting conditions. But then, what did you expect?
For more head-to-head photo comparisons between the Nokia 3310 and the iPhone 7, click here »
What you make of this phone will largely stem from your expectations. It’s never going to compete with the latest (or even budget) Android or iOS devices. It’s a feature phone with no touchscreen and an old-school keypad!
But if you just want a backup that you can keep in your bag or car boot for weeks at a time in case of emergency — suddenly, it becomes a lot more attractive.
Of course, it’s not the only option for cheap feature phones out there. Other reviewers have pointed out the similarities to the even-cheaper Nokia 150.
But here’s the thing: The Nokia 3310 does look good.
If that makes you shake your head and scoff, then great! This isn’t the phone for you. But looks *are* important, and for some people, worth paying a small premium for.
But there’s one more important factor that needs to be considered: How tough is it?
We decided to put the new Nokia 3310 through its paces. First a drop test from pocket height — absolutely no problems.
Next, we dropped it from shoulder height.
Few scuffs, still fine!
So we ramped our efforts up a notch, and climbed onto a first-floor roof. How would it handle a drop that would easily shatter any modern smartphone?
The battery bounced out, but once rebuilt, it was still working alright.
It was clear something more extreme was required. So my colleague took the phone, went up to the fourth floor, and threw it out of the window.
That *did* do something. Once put back together, it still switched on — but the screen was broken and useless.
So there you have it. It’s a good phone, if it aligns with your expectations, and it’s not totally indestructible — but but it is pretty damn tough. You might have to turn to Ebay to get your hands on one though, as it was made in limited quantities and is sold out pretty much everywhere.
Then we threw it against a wall.
Read more stories on Business Insider, Malaysian edition of the world’s fastest-growing business and technology news website.
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